The Roles Of Entrepreneurial Marketing In Penetrating The Export Market Of Balinese Handicrafts

Ni Luh Putu, Agustini Karta and Ida Ketut, Kusumawijaya and I Nengah, Dasi Astawa (2018) The Roles Of Entrepreneurial Marketing In Penetrating The Export Market Of Balinese Handicrafts. International Journal of Multidisciplinary Educational Research, 7 (8 (1)). pp. 175-189. ISSN 2277-7881

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Penetrating international markets with high price standards is a challenge for Balinese export SMEs. A special strategy is needed to penetrate the international market. The purpose of this study is to analyze the role of entrepreneurial marketing in the implementation of the export trade of Balinese handicraft products in Indonesia. Respondents in this study were 25 SME businessmen in Badung, Gianyar, Tabanan and Denpasar, who engaged in Balinese handicraft businesses with international markets. Descriptive qualitative analysis with SWOT technique analysis was conducted to explore the role of entrepreneurial marketing, challenges and obstacles in the competition of export products of Balinese handicrafts. The finding of this research is that entrepreneurial marketing has a positive role in the competition to penetrate export market. Innovation, risk management capabilities, resource competencies, international relationships and understanding of export documents make it possible for export SMEs to penetrate international markets.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Ida Ketut Kusumawijaya
Date Deposited: 03 Feb 2020 13:23
Last Modified: 03 Feb 2020 13:23

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