Upaya Meningkatkan Kepuasan Anggota Melalui Kualitas Pelayanan Pada Koperasi Unit Desa Beringkit, Belayu

Ni Luh Putu, Ari Puspita Dewi and Ida Ketut, Kusumawijaya (2017) Upaya Meningkatkan Kepuasan Anggota Melalui Kualitas Pelayanan Pada Koperasi Unit Desa Beringkit, Belayu. Jurnal Manajemen STIE Triatma Mulya, 2 (2). pp. 229-241. ISSN 2541-3598

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Abstract

This study aims to analyze the effect of service quality measured by five
dimensions: tangible, reliability, responsiveness, assurance and empathy on the
satisfaction of members in the Village Unit Cooperative Beringkit Belayu. The
population of this research is members of Village Unit Cooperative Beringkit
Belayu. This study uses probability sampling with 90 respondents. Hypothesis test
used is multiple regression. The results showed that: 1) there was positive
influence and significant tangible evidence to the satisfaction of members. 2) there
is a positive influence and significant reliability (reliability) to the satisfaction of
members. 3) there is a positive and significant influence of responsiveness
(responsiveness) on member satisfaction. 4) there is a positive influence and
significant assurance (assurance) to member satisfaction. 5) there is a positive
and significant influence empathy (empaty) on the satisfaction of members at the
Village Unit Cooperative Beringkit Belayu. The study gives consideration to the
leadership of Village Unit Cooperative Beringkit Belayu to improve the quality of
service for increased member satisfaction.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Ida Ketut Kusumawijaya
Date Deposited: 09 Jul 2020 12:13
Last Modified: 09 Jul 2020 12:13
URI: http://eprints.triatmamulya.ac.id/id/eprint/116

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