Comparison of User Experience between Goal-directed and Experiential Users on Customer Satisfaction in Tourism Marketplace

Callista Chiara, Callista Chiara and Ni Ketut Wiwiek Agustina, Ni Ketut Wiwiek Agustina and Putu Gde Arie Yudhistira, Putu Gde Arie Yudhistira (2022) Comparison of User Experience between Goal-directed and Experiential Users on Customer Satisfaction in Tourism Marketplace. Jurnal Sistem Informasi (Journal of Information System), 18 (2). pp. 68-81. ISSN e-ISSN:2502-6631

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Abstract

This research aimed to examine the effect of user experience on Pigijo’s website www.pigijo.com on Pigijo customer satisfaction by using an experimental study and comparing between two different groups of user behavior, namely goal-directed and experiential. The experiment was conducted using an accidental purposive sampling technique on 60 respondents divided into two groups based on user behavior. The data collection of this experiment used a questionnaire that had been tested for validity and reliability, then carried out various tests and analyses such as descriptive analysis, t-test, and regression tests. As a result of the research. It was found that the user experience on the www.pigijo.com website has a positive relationship and influence on Pigijo customer satisfaction, where the goal-directed group has a higher average rating (69.40%) and affects customer satisfaction more positively compared to the experiential group (65.50%).

Item Type:	Article
Uncontrolled Keywords:	user experience, customer satisfaction, goal-directed, experiential, marketplace
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science
Depositing User:	Mrs Ni Made Yunia Dwi Savitri
Date Deposited:	17 Nov 2022 01:33
Last Modified:	17 Nov 2022 01:33
URI:	http://eprints.triatmamulya.ac.id/id/eprint/1760

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