Positioning Pengembangan Daya Tarik Wisata Kabupaten Tabanan Menjadi Destinasi Kreatif dan Berkelanjutan

Chandra Dewi, Luh Komang and Wisnawa, I Made Bayu Wisnawa (2015) Positioning Pengembangan Daya Tarik Wisata Kabupaten Tabanan Menjadi Destinasi Kreatif dan Berkelanjutan. Jurnal Bisnis dan Kewirausahaan, 11 (2). pp. 126-134. ISSN p-ISSN 0216-9843; e-ISSN 2580-5614

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Abstract

This study entitled Positioning the Development of Tourism Attraction in Tabanan
Regency as a Creative and Sustainable Destination, has a background whereas the tourism
potential was not touched well in Tabanan Bali in order to be developed into a creative and
sustainable tourism destination.This study aims at positioning various tourism attractions existing
in tourism destinations in Tabanan therefore each tourisms will examine their own potential,
weakness and also competitive profit by developing research model through Multidimensional
Scaling (MDS)and Analysis Correspondence (ANACOR) technique using 39 attributes and 22
tourism destinations attractions. Sample in this study usedpurposive and quota sampling
technique which consists of foreign tourists, domestic tourists, travel agents, tourism
entrepreneurs, the government and academics about 480 people to be asked their perceptions
towardpositioning competitive tourism attractions in Tabanan, Bali. Therefore, it can be known
the position of each competitive tourisms attraction which are exist in Tabanan, Bali.
The instruments which were used, have validity and reliability, where all of the
questionnaires with the value of alpha cronbach were over 0.6 (reliable) with the value of
acorected item total corelation were over 0.3 (valid). The results of MDS analysis showed that
stress coefficients was 0,13462 (13,46%) with RSQ coefficient was 0,89532. The alignment of a
model (Delivered Subject Weights) dan scatterplot of linier fit showed the similarity of
respondents’ responses towards the objects which were examined. Therefore, tourism attraction in
the respondents’ mind were clustered into five groups(i) beach (ii) hot spring, (iii) tourism art
and culture, (iv) natural attraction and (v) conservation. The results of ANACORR showed the
atributes owned by each tourism attractions which can be classified into four, they are (i)
entertainment, (ii) main culture and history (iii) architecture and (iv) scenery. These groups will
help the government to develop tourism in Tabanan by regarding the creative potential in the
concept of sustainability.The limitation of this study was at too many objects and attributes which
had been examined therefore it needed long time. Further research heads for the strategy of
developing each group of tourism attraction which has been obtained in this study.
Keywords: positioning, tourism attraction, development, the attribute of tourism products

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	I Made Bayu Wisnawa
Date Deposited:	19 Dec 2022 03:12
Last Modified:	19 Dec 2022 03:12
URI:	http://eprints.triatmamulya.ac.id/id/eprint/1956

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