NIAT INVESTOR DI BALI DALAM MEMILIH SAHAM DI MASA PANDEMI COVID-19

Adnantara, Komang Fridagustina (2021) NIAT INVESTOR DI BALI DALAM MEMILIH SAHAM DI MASA PANDEMI COVID-19. Juara (Jurnal Riset Akuntansi, 11 (2). pp. 227-242. ISSN 2088-3382

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Abstract

The COVID-19 pandemic has made Bali's economy slump. However, the growth
of stock investors in Bali increased by 76.14 percent at the end of 2020, and the value
of share ownership in Bali grew by 74.78 percent. This study aims to determine the
effect of Subjective Norms, Perceived Behavioral Control, Quality of Accounting
Information, and Unsystematic Risk Perception on the Investor Intention in Bali to
choose stocks during the Covid-19 pandemic. The dependent variable in this study is
the intention of investor in stock selection, while the independent variables consist of
Subjective Norms, Perceived Behavioral Control, Quality of Accounting Information, and
Unsystematic Risk Perception. The respondents in this study was consisted of 199
individual investors. The sampling technique was done by convenience sampling
technique, and the data was analyzed by using multiple linear regression analysis
method. The test results show that the Subjective Norm and Quality of Accounting
Information have a significant effect on Investor Intentions in Stock Selection.
Meanwhile, The Perceived Behavioral Control and Unsystematic Risk Perception does
not have significant effect on Investor Intention in Stock Selection.

Item Type: Article
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Depositing User: Ms. Komang Fridagustina Adnantara
Date Deposited: 10 Feb 2023 03:26
Last Modified: 10 Feb 2023 03:26
URI: http://eprints.triatmamulya.ac.id/id/eprint/1985

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