Sutapa, I Ketut and Karta, Ni Luh Putu Agustini and Dwiyanti, Ni Made Christine and Bendesa, Ni Made Manik Prasanthi (2022) Community Involvement in Packaging Innovation Ensuring the Sustainability of Destination. International Journal of Social Science and Business, 6 (2). pp. 199-206. ISSN 2549-6409
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Abstract
During the Covid-19 Pandemic, many villas were closed, but many rural communities still needed to rebuild tourism. This study aimed to analyze local communities' involvement in packaging tourism villages in Cepaka and Petak villages during the Covid 19 pandemic to make them sustainable. This research is qualitative. Data and information are collected from stakeholders who are the primary sources. The informants were ten people in Petak village and 16 in Cepaka village. Focus group discussions (FGDs) were conducted in two villages, and in-depth interviews were conducted with all key informants using structured interview guidelines. The data analysis technique used is descriptive qualitative analysis. The findings of this study are spontaneous and induced community involvement in packaging the potential for village tourism and spiritual nature to provide economic, social, and environmental benefits. Developing tourist destinations that consider social, economic, and environmental values has a balanced impact on society and business and ensures sustainability. Touches digital marketing creativity in packaging, improves product display quality, and accelerates information dissemination with unlimited coverage. The packaging of the Cepaka tourism village and the Petak spiritual nature tourism through synergy and collaboration with MSMEs and stakeholders enhances the destination's image.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | I Ketut Sutapa |
| Date Deposited: | 03 May 2023 03:46 |
| Last Modified: | 03 May 2023 03:46 |
| URI: | http://eprints.triatmamulya.ac.id/id/eprint/2009 |
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