Turnitin_2023_Marketing Strategies to Improve room Occupation

Wisnawa, I Made Bayu Wisnawa Turnitin_2023_Marketing Strategies to Improve room Occupation. AK Mapindo.

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Abstract

This study analyses the marketing strategy in increasing room occupancy in the new
normal era of the covid-19 pandemic at The Payogan Villa Resort & Spa Kedewatan,
Ubud, Gianyar. The objectives of this paper are: (i) To find out the strengths,
weaknesses, opportunities, and threats of The Payogan Villa Resort & Spa, Ubud,
Gianyar. (ii) To determine the marketing strategy for increasing room occupancy in
the New Normal Era of the Covid-19 Pandemic At The Payogan Villa Resort & Spa,
Ubud, Gianyar. The analysis technique used is descriptive qualitative and SWOT.
The results of the study indicate that (i) Strengths lie in a very strategic location,
facilities and competitive room rates; Weaknesses in promotion efforts that have not
been maximized, slow service, poor employee appearance; Opportunities for the
existence of domestic tourists, public trust and government support; The threats
faced are that there is no certainty over the end of the pandemic and competitors; (ii)
The marketing strategy is carried out by improving e-marketing and developing
distribution channels as well as the competence of hotel employees.

Item Type:	Other
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	I Made Bayu Wisnawa
Date Deposited:	06 May 2023 23:31
Last Modified:	06 May 2023 23:31
URI:	http://eprints.triatmamulya.ac.id/id/eprint/2019

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