Turnitin_2022_Pandemic Covid-19 Resilience_Cofee

Wisnawa, I Made Bayu Wisnawa and Suarjaya, I Nyoman Turnitin_2022_Pandemic Covid-19 Resilience_Cofee. Institut Pariwisata Bali Internasional.

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Abstract

The Covid-19 virus is increasingly spreading in Indonesia, several policies set by
the Government in Indonesia have had an impact on several sectors in Indonesia,
one of which is the economic sector. This study aims to analyze the internal and
external factors that affect Local Coffee Bali as tourism product and marketing
strategies that can be applied by the management of Local Coffee Bali after facing
the Covid-19 pandemic. The research methodology used is descriptive
qualitative to analyze data by the influence of the business environment both
internally and externally. The results of this study indicate that from the analysis
of the internal environment using the SW matrix, the most influential strength
(Strengths) is product quality and the most influential weakness (Weaknesses)
factor is increasing promotional activities. While the external environment
results through the OT matrix, the most influential opportunities are adding
product variant innovations and the most influential Threats is increasing a
comfortable and shady dine-in place. While the results of the SWOT matrix analysis through four alternative
strategies can be found marketing strategies that can be applied by the management of Local Coffee Bali
after facing the Covid-19 pandemic for tourism products are adding product variant innovations, improving
product quality according to market prices, increasing promotional activities, increasing places to shop,
cozy and shady dine-in

Item Type:	Other
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	I Made Bayu Wisnawa
Date Deposited:	06 May 2023 23:32
Last Modified:	06 May 2023 23:32
URI:	http://eprints.triatmamulya.ac.id/id/eprint/2021

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