Creative and Innovative Products During the Pandemic 19

Karta, Ni Luh Putu Agustini (2021) Creative and Innovative Products During the Pandemic 19. Advances in Economics, Business and Management Research, 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021), 197 (197). pp. 76-82. ISSN -

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Abstract

The Covid-19 pandemic has had a negative impact on almost all aspects of the Indonesian economy, including Bali.
Bali, which is very famous for its creative products, especially its handicrafts, is also experiencing problems with the
entry of a virus outbreak that has led to the implementation of various forms of social restrictions. Nevertheless, business
actors, whether small, medium or large, are still a system that must try to immediately find a solution to defend their
business from bankruptcy. Under these conditions, every business actor is required to be able to think creatively and
innovatively, with the aim of being able to survive the COVID-19 pandemic. To be able to produce products that are
accepted by the market during the pandemic, business actors must look at the lifestyle in the community. However, in
any situation, human choice remains in two choices, namely creative and pragmatic, which of course are expected to be
able to have good dialectics, so that creative and innovative products produced by business actors are consumed by the
people who become their market. Based on searches on the internet and various social media, there are four products
that are quite widely accepted by the market, including ready-to-serve coffee, packaged chili sauce, hand sanitizer, and
masks

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Dr. Agustini Karta
Date Deposited:	15 Jan 2024 02:06
Last Modified:	15 Jan 2024 02:07
URI:	http://eprints.triatmamulya.ac.id/id/eprint/2071

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