Community Leaders and Their Influence on Tourism Development in Bali

Karta, Ni Luh Putu Agustini (2022) Community Leaders and Their Influence on Tourism Development in Bali. International journal of Innovation in Management Economics and Social Sciences, 2 (2). pp. 83-99. ISSN 2783-2678

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Abstract

Purpose: This paper aims to identify and explain the role of community
leaders in the development of tourism in Bali. Bali, which is known as a world
tourism destination, is able to develop well and cannot be separated from the
participation of the community and the figures in it. The role of community
leaders in tourism development in their respective areas is interesting to
observe, with the aim of understanding how the capital used by the figures
synergizes with the community in developing a destination.
Methodology: The data collection was done by observation and interviews
and was analyzed using the cultural studies approach, especially the
deconstruction method. Deconstruction is aimed at causing a hierarchical
order that organizes the text.
Findings: The results of the data analysis were presented in a descriptive and
narrative form Social capital and cultural capital play an important role in the
development of a region into a tourism destination area. Based on direct
observations, it was found that some areas like Sanur, Ubud, Pemuteran, and
Munduk could develop tourism with a sustainable and community-based
concept. In four areas, based on observations and in-depth interviews, tourism
in the four places could develop thanks to pioneers who were at the same time
community leaders admired by the communities. This phenomenon is
interesting to be examined, that is, from the community perspective the role
of social and cultural capital in practice has a higher value than economic
capital. Thus, this needs to be understood and important to be investigated,
especially in the effort of developing sustainable tourism at the village level.
Originality/Value: Based on the capital needed in tourism development,
cultural capital is the very crucial one that functions to influence people to
participate in and support the tourism activities developed in an area

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Dr. Agustini Karta
Date Deposited:	15 Jan 2024 02:07
Last Modified:	15 Jan 2024 02:07
URI:	http://eprints.triatmamulya.ac.id/id/eprint/2082

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