Community Involvement in Packaging Innovation Ensuring the Sustainability of Destination

Karta, Ni Luh Putu Agustini (2022) Community Involvement in Packaging Innovation Ensuring the Sustainability of Destination. International Journal of Social Science and Business, 6 (2). pp. 199-206. ISSN 2614-6533

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Abstract

During the Covid-19 Pandemic, many villas were closed, but many rural communities still needed to
rebuild tourism. This study aimed to analyze local communities' involvement in packaging tourism
villages in Cepaka and Petak villages during the Covid 19 pandemic to make them sustainable. This
research is qualitative. Data and information are collected from stakeholders who are the primary
sources. The informants were ten people in Petak village and 16 in Cepaka village. Focus group
discussions (FGDs) were conducted in two villages, and in-depth interviews were conducted with all key
informants using structured interview guidelines. The data analysis technique used is descriptive
qualitative analysis. The findings of this study are spontaneous and induced community involvement in
packaging the potential for village tourism and spiritual nature to provide economic, social, and
environmental benefits. Developing tourist destinations that consider social, economic, and
environmental values has a balanced impact on society and business and ensures sustainability. Touches
digital marketing creativity in packaging, improves product display quality, and accelerates information
dissemination with unlimited coverage. The packaging of the Cepaka tourism village and the Petak
spiritual nature tourism through synergy and collaboration with MSMEs and stakeholders enhances the
destination's image

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Dr. Agustini Karta
Date Deposited:	15 Jan 2024 02:07
Last Modified:	15 Jan 2024 02:07
URI:	http://eprints.triatmamulya.ac.id/id/eprint/2083

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