Bali Aga Tourism Village Branding in Buleleng Regency Through the Existence of Local Products

Karta, Ni Luh Putu Agustini (2023) Bali Aga Tourism Village Branding in Buleleng Regency Through the Existence of Local Products. Series:Advances in Economics, Business and Management Research, Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023), 1 (1). pp. 196-207. ISSN 2352-5428

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Abstract

Abstract. This study aims to identify and describe local products in Bali Aga
village which is a tourism village as the branding of the village. In this study, six
Bali Aga villages in Buleleng Regency were directly observed to identify local
products that became the village’s branding as a tourism village. The six villages
are Pedawa Village, Sidetapa Village, Tigawasa Village, Julah Village, Sembiran
Village, and Sambirenteng Village. The six villages have local products in the form
of handicrafts and culinary delights that have made this village known through
the survival and existence of these products. The presence of these local products
has an impact on the branding of the six villages, making it easier for tourism
village managers to market their villages as tourist destinations in Bali, especially
Buleleng Regency.
Keywords: Branding · Local · Product · Tourism · Village

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Dr. Agustini Karta
Date Deposited:	15 Jan 2024 02:07
Last Modified:	15 Jan 2024 02:07
URI:	http://eprints.triatmamulya.ac.id/id/eprint/2085

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