Penerapan Digital Marketing sebagai Media Pemasaran Global Guna Meningkatkan Penjualan Kain Tenun Gringsing Desa Tenganan Pegringsingan Bali

Karta, Ni Luh Putu Agustini (2023) Penerapan Digital Marketing sebagai Media Pemasaran Global Guna Meningkatkan Penjualan Kain Tenun Gringsing Desa Tenganan Pegringsingan Bali. Jurnal Bisnis dan Pemasaran Digital (JBPD), 2 (2). pp. 105-113. ISSN 2798-3293

Text (Artikel Nasional) Digital Global Marketing Tenun Gringsing.pdf Download (1MB)

Abstract

Purpose: To analyze the affect of digital marketing strategies on
increasing sales of Gringsing weaving products and the obstacles
faced by business actors in implementing digital marketing are also
identified so that the implementation of the strategy can run
optimally.
Method: The research methodology used was descriptive with a
qualitative approach. The type of data used primary data from which
researchers collected data through interviews.
Result: The results of the discussion is that the attempt of
applicating digital marketing has apositive impact on the sales of
Gringsing weaving products. Digital marketing strategies, including
the use of social media, online stores, and creative content, can
increase brand visibility, reach global markets, and attract
consumers. However, Gringsing weaving business actors need to
overcome several obstacles, including lack of knowledge and skills
in managing digital platforms, and limited human resources.
Contribution: over all this research was in strengthen the brand
image of Gringsing Weave in Bali.
Limiation: The limitation of this research is focus on digital
marketing, need more deep research with regard to digital
marketing.
Keywords: strategy digital marketing, increasing sales, Gringsing
weave

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Dr. Agustini Karta
Date Deposited:	15 Jan 2024 02:08
Last Modified:	15 Jan 2024 02:08
URI:	http://eprints.triatmamulya.ac.id/id/eprint/2089

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