INVESTIGATING PUSH AND PULL FACTORS OF TOURISTS VISITING BALI AS A WORLD TOURISM DESTINATION

Subadra, I Nengah (2019) INVESTIGATING PUSH AND PULL FACTORS OF TOURISTS VISITING BALI AS A WORLD TOURISM DESTINATION. INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH, 8 (8). ISSN : 2277-7881

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Abstract

This research investigates tourists’ motivations visiting Bali – a world tourism destination which
specifically explored from the push and pull factors of the tourists spending their holidays on the
island.The data were collected from surveys conducted in five regencies: Badung, Tabanan,
Buleleng, Karangasem and Gianyar and Denpasar city. The surveys involved 127 English speaking
tourists who were selected through purposive random sampling in which all respondents
understand English to fill in the questionnaires and had just visited the selected tourism objects to
assure they have experiences visiting the sites. The study finds that the tourists visiting Bali were
due to push and pull motivations in which the intention to escape from daily routine and to engage
with local cultures are the two most significant reasons for push factors; meanwhile, the richness of
Bali on natural and cultural resources which attracted them to travel to Bali which serve as pull
factors.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: I Nengah Subadra
Date Deposited: 11 Mar 2021 10:42
Last Modified: 11 Mar 2021 10:42
URI: http://eprints.triatmamulya.ac.id/id/eprint/344

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