The Roles and Contributions of Stakeholders in Villages Tourism Brand Management in Bali and India

Karta, Ni Luh Putu Agustini and Kusumawijaya, Ida Ketut and Babu, Victor Kopulla (2020) The Roles and Contributions of Stakeholders in Villages Tourism Brand Management in Bali and India. Udayana University, https://ojs.unud.ac.id/index.php/kajianbali/.

Text (Similirity Roles Stake Holder Kajian Bali) Similirity Roles Stakeholder Brand Manajemen pada Kajian Bali .pdf Download (5MB)

Abstract

Abstract
The purpose of this study is to analyze the stakeholder’s roles
and contributions in brand management of village tourisms in
Bali and India. A descriptive qualitative research conducted
in village tourisms in Bali, Indonesia with village tourisms in
Andra Pradesh, India. In-depth interviews and discussions
were conducted with twenty key informants involved in the
management of the respective village tourisms. The findings
are the stakeholders play an essential role in branding village
tourisms to be able to build a good image of the destination.
All activities offered in village tourisms indirectly become the
brand of the village. This brand is expected to increase tourist
visits, strengthen the image and keep the village tourisms
sustainable. The brand of village tourisms is an important thing
to be considered by visitors in selecting the destination, so every
stakeholder must contribute to create good brand image.
Keywords: roles, stakeholder, branding, village tourisms

Item Type:	Other
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User:	Dr. Agustini Karta
Date Deposited:	21 Jun 2021 06:42
Last Modified:	21 Jun 2021 06:42
URI:	http://eprints.triatmamulya.ac.id/id/eprint/365

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