SUSTAINABLE TOURISM DEVELOPMENT IN BALI COASTAL AREAS TO BE CREATIVE DESTINATION

I Made Bayu, Wisnawa and I Ketut, Sutapa and Putu, Agus Prayogi (2015) SUSTAINABLE TOURISM DEVELOPMENT IN BALI COASTAL AREAS TO BE CREATIVE DESTINATION. Universitas Mahasaraswati Press.

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Abstract

This study has a background of concern for land ownership in Bali, especially in coastal areas, which has plenty of potential to be developed into a creative tourist attraction in the future to provide welfare society. The purpose of this study was (i) determining the potential for coastal tourism can be developed as a creative tourism products, (ii) identifying what the constraints faced in developing the tourism potential of the coastal area as a creative tourism products (iii) determine strategies that can used in developing the tourism potential of the coastal area as a creative tourism products. This study uses descriptive qualitative method, comparative, and SWOT analysis techniques. Data collected by observation, interviews, questionnaires and documentation. Location of research on Kedungu Beach, Pangkung Tibah Beach, Yeh Gangga Beach, Nyanyi Beach located at Tabanan Regency and Kuta Beach, Nusa Dua Beach, Serangan Island located in Badung Regency. These locations Represent the condition of the coastal region has been developed and under developed. Informants or respondents in this study include all tourism stakeholders such as: government, tourist, businessman, local community and academic community. The results showed (i) the potential of the creative industries that can be developed include: art, crafts market, video and photography, music and performing arts, scenery and culture attractions, landscape, accommodation , restaurants and surfing; (ii) the constraints faced in developing the tourism potential of the coast as a creative tourism products include: still a lot of potential coastal region has not been applied as a tourist destination by the local government, most strategic land has changed hands to investors, gray and black sand, the cleanliness of the beach that does not meet the standards, (iii) the strategies proposed by seeking the status of coastal areas that have the potential to be designated as a tourist attraction developed by the Government of the District, to stop the sale of land to investors, the formation of groups of tourism awareness and promote cooperation on all stakeholders. The results of this study would be useful to provide input on policies in the field of tourism development of Bali Province. This study has limitations that only use a few objects coastal areas, therefore the following research can be developed on a larger object that covers the entire coastal area of the island of Bali.

Item Type:	Other
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	I Made Bayu Wisnawa
Date Deposited:	28 Sep 2021 05:29
Last Modified:	28 Sep 2021 05:29
URI:	http://eprints.triatmamulya.ac.id/id/eprint/482

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