INFORMATION SHARING AND MECHANISM IN ONLINE COMMUNITY

Septiane Andriane, Septiane Andriane and Ave Adriana Pinem, Ave Adriana Pinem and Putu Wuri Handayani, Putu Wuri Handayani (2019) INFORMATION SHARING AND MECHANISM IN ONLINE COMMUNITY. Jurnal Sistem Informasi (Journal of Information System), 15 (1). pp. 37-46. ISSN 2502-6631

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Abstract

The emergece of C2C (customer to customer) community in e-commerce platform is expected to boost the number of SME moving to online plaform. Since the community could provide information and experience required by new e-commerce players. This study aims to analyse what information is shared by members in C2C community and what is the information sharing mechanism that implemented on it. Netnographic study was conducted by observing 1002 posts from the Bukalapak community for six months. As Bukalapak is one of the largest C2C platfom in Indonesia. The result shows that the information shared could be classified by keyword in to five classes, namely categories of tips and tricks, ideas and problems with third parties, ideas and problems of features, community, and question and answer. The information category that has not been covered by Bukalapak original categories is and problems with third parties which mentioned in many posts by community member. The mechanisms used to share the information are including, standard, policy, status and reward.

Item Type:	Article
Uncontrolled Keywords:	information sharing, online communities, culture, netnographic
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science
Depositing User:	Mrs Ni Made Yunia Dwi Savitri
Date Deposited:	17 Nov 2022 01:30
Last Modified:	17 Nov 2022 01:30
URI:	http://eprints.triatmamulya.ac.id/id/eprint/1716

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