Adoption and implementation of an inclusive business integration model in the packaging of the tourist villages in the west of Bali Indonesia

Karta, Ni Luh Putu Agustini (2024) Adoption and implementation of an inclusive business integration model in the packaging of the tourist villages in the west of Bali Indonesia. Smart Tourism, 4 (2). pp. 1-14. ISSN 2810-9821

Text (International Journal) Adoption of Inclusive BUsiness in Packaging Village Tourism Jembrana.pdf - Published Version Download (1MB)

Abstract

This research aims to analyze the application of the inclusive business integration model developed in Cepaka
Village for the development of tourism village packaging. The model is intended to guarantee that the growth of tourism
villages is both economically advantageous and socially and environmentally sustainable. This study examines the
implementation of the model in tourism villages located in the western region of Bali. It assesses the effects of this
implementation on the empowerment of the local community, the preservation of cultural heritage, and the economic
development of the villages. This study is significant due to Bali’s recognition as a global tourism hotspot, where tourism
villages possess immense possibilities but frequently encounter obstacles such as scarce resources, insufficient
infrastructure, and the necessity for efficient marketing tactics. This study employs qualitative methods to analyze the
effects of incorporating inclusive business practices on the development of tourism villages. Specifically, it investigates
the influence on income generation, the equitable distribution of economic advantages among the community, and the
preservation of cultural and environmental aspects. A total of 27 key informants, consisting of the chairman, vice
chairman, and a member of the village management, were selected from 7 tourism villages in West Bali. The Jembrana
Regency Tourism Office organized focus group discussions following a series of comprehensive interviews conducted in
stages. Additionally, a crucial source of information was a proficient digital marketing specialist who aided in the process
of digitalizing the marketing strategies for tourist villages in West Bali. The study’s findings indicate that the proposed
model successfully integrates village economic activities with cultural and environmental aspects, resulting in a
distinctive and genuine tourism experience in seven tourist villages in West Bali. The findings of this study are anticipated
to offer valuable perspectives for policymakers, tourism professionals, and rural communities on how to maximize the
opportunities of tourism villages in a comprehensive and environmentally friendly way. The research emphasizes the
significance of adopting digital technology in marketing and distributing village tourism products. It also identifies the
opportunities and challenges of implementing inclusive business models in Bali’s tourism village setting

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Dr. Agustini Karta
Date Deposited:	07 Feb 2024 07:34
Last Modified:	07 Feb 2024 07:34
URI:	http://eprints.triatmamulya.ac.id/id/eprint/2100

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