THE ROLES OF ENTREPRENEURIAL MARKETING IN PENETRATING THE EXPORT MARKET OF BALINESE HANDICRAFTS

Karta, Ni Luh Putu Agustini and Kusumawijaya, Ida Ketut (2018) THE ROLES OF ENTREPRENEURIAL MARKETING IN PENETRATING THE EXPORT MARKET OF BALINESE HANDICRAFTS. ijicar.in Publishing, India.

Text (Penilaian reviewer) Penilaian Karil The Roles of Entrepreneurial Marketing.pdf - Published Version Download (62kB)

Abstract

Penetrating international markets with high price standards is a
challenge for Balinese export SMEs. A special strategy is needed to
penetrate the international market. The purpose of this study is to
analyze the role of entrepreneurial marketing in the implementation of
the export trade of Balinese handicraft products in Indonesia.
Respondents in this study were 25 SME businessmen in Badung,
Gianyar, Tabanan and Denpasar, who engaged in Balinese handicraft
businesses with international markets. Descriptive qualitative analysis
with SWOT technique analysis was conducted to explore the role of
entrepreneurial marketing, challenges and obstacles in the competition
of export products of Balinese handicrafts. The finding of this research
is that entrepreneurial marketing has a positive role in the competition
to penetrate export market. Innovation, risk management capabilities,
resource competencies, international relationships and understanding
of export documents make it possible for export SMEs to penetrate
international markets

Item Type:	Other
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Dr. Agustini Karta
Date Deposited:	23 Jul 2021 13:12
Last Modified:	23 Jul 2021 13:12
URI:	http://eprints.triatmamulya.ac.id/id/eprint/462

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