Kualitas Pelayanan dan Harga dalam Meningkatkan Kepuasan Pelanggan Gelato Factory di Oberoi

Ni Ketut, Widiastuti and Ida Ketut, Kusumawijaya (2016) Kualitas Pelayanan dan Harga dalam Meningkatkan Kepuasan Pelanggan Gelato Factory di Oberoi. Jurnal Manajemen STIE Triatma Mulya, 1 (1). pp. 127-139. ISSN 2541-3598

Text 1 Artikel JPM Vol. 01 No. 1 Desember 2016 001-133.pdf Download (583kB)

Abstract

Quality of service is an action or activity that can be offered by the other party. Demi tecapainya company's goals will require good quality service and You keep prices in order to increase customer satisfaction. In this study, explained about the positive influence service quality and price in increasing customer satisfaction partially. Sampling was done by using purposive sampling technique which is taking a sample of the specific considerations, where the number of samples used in this study were 75 respondents. In this study melakukanan statistical analysis assisted by computer program SPSS (Statistical for Social Science) Rel. 19. From the analysis using regression analysis techniques to the formula Y = a + b1x1 + b2x2 that Quality of Service (X1) has a positive and significant impact on the Customer Satisfaction (Y) with a regression coefficient of 0.265 b1x1sebesar and confirmed by the t-test, which gained t count = 3.469> t table (0.05: 72) = 1.6663 and Sig.t = 0.001 (p <0.05). Price (X2) partially have a positive and significant impact on the Customer Satisfaction (Y) with a regression coefficient of 0.681 b2X2 and confirmed by hasiluji t which gained t = 6.672> t table (0.05: 72) = 1.6663 and Sig .t 0.000 (p <0.05). Based on the above it can be concluded that there is positive and significant correlation between Quality of Service (X1) and Price (X2) on the Customer Satisfaction (Y) partially on the Gelato Factory, Oberoi.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Ida Ketut Kusumawijaya
Date Deposited:	09 Jul 2020 12:13
Last Modified:	09 Jul 2020 12:13
URI:	http://eprints.triatmamulya.ac.id/id/eprint/115

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