Book of Abstract COMMUNITY INVOLVEMENT IN PACKAGING INNOVATION ENSURING THE SUSTAINABILITY OF DESTINATION

Karta, Ni Luh Putu Agustini (2021) Book of Abstract COMMUNITY INVOLVEMENT IN PACKAGING INNOVATION ENSURING THE SUSTAINABILITY OF DESTINATION. In: THE 3RD INTERNATIONAL CONFERENCE ON TOURISM & ENTREPRENEURSHIP (ICTE) 2021, 15-16 Desember 2021, Podomoro University Indonesia.

Text (Book of Abstract ICTE 2021 Podomoro University) BOOK of Abstract ICTE 2021 Podomoro University.pdf - Published Version Download (1MB)

Abstract

The purpose of this study was to analyze the involvement of local communities in
packaging tourist village in Cepaka Tabanan village and Petak Gianyar village during the
Covid 19 pandemic to make it sustainable. The methodology of this research is
descriptive qualitative by exploring the role and contribution of local communities in
tourism village packaging activities that are being developed. Observations, interviews
and discussions with key informants were carried out, in order to obtain complete
information in the community. The findings of this study are 1) Spontaneous and induced
community involvement in packaging village tourism potential and spiritual nature
provides economic, social and environmental benefits. 2) Development of tourist
destinations that consider social value, ecomonic value and environmental value giving a
balanced impact on society, business and ensuring sustainability, 3) A touch of digital
marketing creativity in packaging, improving product display quality, accelerating the
dissemination of information with unlimited coverage. 4) Packaging the Cepaka tourism
village and Petak spiritual nature tourism through synergy and collaboration with
MSMEs and existing accommodation businesses, enhancing the image of the destination.
This research is limited to analyzing sustainability from the perspective of local
community involvement, many other perspectives are indicators, will be studied on another occasion. The results of this study are expected to contribute to the community
in terms of developing tourist villages during the Covid 19 period, where local communities must be involved and have an interest in obtaining the main benefits.
Keywords: community involvement, packaging, sustainability, village tourism

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Dr. Agustini Karta
Date Deposited:	15 Jan 2024 02:07
Last Modified:	15 Jan 2024 02:07
URI:	http://eprints.triatmamulya.ac.id/id/eprint/2072

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