The Management and Branding of Village Tourism (Strategy Digitalization, Innovation, Collaboration to MSMEs and Community

Karta, Ni Luh Putu Agustini (2023) The Management and Branding of Village Tourism (Strategy Digitalization, Innovation, Collaboration to MSMEs and Community. 1, 1 (1). Lambert Academic Publishing, Eropa. ISBN 978-620-6-73763-6

Text (International book) THE MANAGEMENT AND BRANDING OF VILLAGE TOURISM Published Lambert2.pdf Download (9MB)

Abstract

The Management and Branding of Tourism Villages is an original work by the author, who has
conducted research on various topics and disciplines related to the management of tourist villages in
Bali, Indonesia, and in research partner countries, namely Andhra Pradesh in India. Various subtopics that were studied from 2018 to 2022 include product innovation and digitization strategies,
inclusive MSME business, and reviews of various stakeholders regarding management, branding,
and sustainability indicators. The COVID-19 period was also a consideration in choosing the theme,
so this research had an impact on society during the COVID-19 pandemic. Several research partners
from within and outside the country were also involved, so the results of this study became richer in
meaning.

Item Type:	Book
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Dr. Agustini Karta
Date Deposited:	15 Jan 2024 02:08
Last Modified:	15 Jan 2024 02:08
URI:	http://eprints.triatmamulya.ac.id/id/eprint/2093

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