Traditional Market Development Strategy as a Shopping Tourism Attraction in West Lombok Regency, West Nusa Tenggara: Case Study of Tenten Golong Traditional Market

Widiantara, I Gusti Agung Bagus and Wirya, I Made Suwitra and Putranto, Isa Wahyoedi Dwi (2023) Traditional Market Development Strategy as a Shopping Tourism Attraction in West Lombok Regency, West Nusa Tenggara: Case Study of Tenten Golong Traditional Market. Jurnal Manajemen Pelayanan Hotel, 7 (2). pp. 823-845. ISSN 2655-8173

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Abstract

Markets play an important role in the economy of a rural community. The market not only functions as a meeting place for sellers and buyers to carry out transactions, but also increases its function as a center for various community activities ranging from selling artistic, agricultural, handicraft, culinary, cultural, religious products with the existence of the Melanting Temple for Hindus, especially those earn their living as traders in the market. So it is very appropriate for the market to be called the center of the economy and also a tourist attraction, especially shopping tourism. The existence of this market, some of which are global, some are developing on a regional scale or traditional markets are found in every village in Indonesia, including on Lombok Island, West Nusa Tenggara Province. In 2023, West Nusa Tenggara Province targets 2 million tourists to visit and spend their free time and money on holidays, whether they come in groups or independently. For the arrival of tourists, it is necessary to provide adequate tourist accommodation and tourist attractions, in terms of quality and quantity. One of the tourist attractions offered to tourists visiting West Nusa Tenggara Province is the Tenten Traditional Market with its various unique potentials which is not yet widely known and there is a need for a development strategy in this qualitative descriptive research which is analyzed using SWOT Analysis. With this SWOT analysis, the strengths, weaknesses, opportunities and threats that occur in connection with the existence of the Tenten Golong Traditional Market as a tourist attraction in West Nusa Tenggara Regency are known. After knowing the elements of this SWOT, it is concluded that the Tenten Traditional Market has the potential to be developed into a shopping tourist attraction by implementing several good strategies to improve the internal environmental conditions of the market, the quality of human resources managing the market, product quality, marketing and the external environment in outside that market.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	I Gusti Agung Bagus Widiantara
Date Deposited:	07 Feb 2024 00:36
Last Modified:	07 Feb 2024 00:36
URI:	http://eprints.triatmamulya.ac.id/id/eprint/2097

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